Mogha Jewels Expands Nationwide: Plans to Open 100+ New Stores
The Indian jewellery industry is witnessing a remarkable shift, with Mogha Jewels emerging as one of the most trusted and stylish names in the artificial jewellery market. Known for blending elegance with affordability, the brand has now announced its ambitious expansion strategy—opening 100+ new stores across Tier 1 and Tier 2 cities in India.
This move marks a significant milestone for Mogha Jewels, positioning the brand as a nationwide leader in contemporary artificial jewellery. Let’s dive deeper into their journey, expansion plans, and what this means for jewellery lovers across the country.
The Rise of Mogha Jewels in the Artificial Jewellery Market
Over the last few years, Mogha Jewels has carved out a unique identity in the highly competitive jewellery space. While traditional gold and diamond ornaments remain aspirational, consumers are increasingly turning to artificial jewellery for its versatility, affordability, and modern designs.
Mogha Jewels has successfully tapped into this demand by offering:
Designer artificial jewellery collections at pocket-friendly prices.
Trendy chokers, earrings, bangles, and bridal sets crafted with precision.
Stylish pieces that balance tradition with modern aesthetics.
Their popularity isn’t limited to metropolitan hubs—the brand has built strong traction among young professionals, brides-to-be, and even daily wear jewellery buyers across smaller cities.
Expansion Plan: 100+ New Stores Nationwide
The latest announcement by Mogha Jewels outlines a massive retail expansion plan, aimed at strengthening the brand’s physical presence across India. The company plans to:
Open 100+ exclusive brand outlets (EBOs):
These stores will be strategically located in both Tier 1 cities like Delhi, Mumbai, Bengaluru, and Hyderabad, as well as Tier 2 cities such as Jaipur, Lucknow, Bhopal, and Coimbatore.Focus on accessibility:
By expanding into Tier 2 cities, Mogha Jewels ensures that quality artificial jewellery is available not just in metros, but also in regions where demand is rising rapidly.Hybrid business model:
While the brand already enjoys strong digital visibility through e-commerce platforms, physical stores will enhance customer experience by allowing buyers to touch, feel, and try the jewellery.
Why Tier 2 Cities Are Crucial for Mogha Jewels
India’s Tier 2 cities are fast becoming the new growth engines for lifestyle and fashion brands. With rising disposable incomes, changing consumer preferences, and a younger demographic, these regions offer huge untapped potential for artificial jewellery retailers.
Mogha Jewels recognizes this shift and is strategically investing in these markets. By doing so, the brand not only reaches new customers but also builds deeper trust by offering personalized, in-store services alongside online convenience.
Enhancing Customer Experience
To make the most of this expansion, Mogha Jewels is focusing on:
- Innovative Store Designs: Elegant interiors that reflect the brand’s premium appeal.
- Diverse Collections: Regularly refreshed designs that cater to weddings, festive seasons, and everyday fashion.
- Personalized Services: Trained staff offering styling tips and customized jewellery solutions.
- Omnichannel Integration: Customers can browse online, shortlist designs, and then try them in-store—blending the best of both worlds.
Impact on the Artificial Jewellery Industry
With its aggressive expansion, Mogha Jewels is setting a new benchmark in India’s artificial jewellery market. The move is expected to:
Create more competition for local players in Tier 2 markets.
- Elevate the perception of artificial jewellery as a premium, style-forward choice.
- Inspire other brands to follow suit with nationwide rollouts.
For customers, it means greater accessibility, variety, and trust when shopping for fashion jewellery.
Looking Ahead: A Glittering Future
As the demand for affordable yet stylish jewellery continues to soar, Mogha Jewels is well-positioned to become a household name across India. Their decision to open over 100 new stores is more than just an expansion—it’s a statement of intent to dominate the artificial jewellery market while staying true to their promise of elegance, affordability, and trust.
Whether you’re a bride searching for a stunning bridal set, a working professional wanting chic office wear jewellery, or someone who simply loves collecting trendy pieces, Mogha Jewels is making sure you can find the perfect fit—no matter where you are in India.
Final Thoughts
The expansion of Mogha Jewels is not just great news for jewellery lovers but also for the entire fashion retail ecosystem in India. With 100+ new stores planned across Tier 1 and Tier 2 cities, the brand is redefining how Indians perceive and purchase artificial jewellery.
It’s clear that Mogha Jewels’ glittering journey is just beginning—and its future looks brighter than ever.